Markus Reinmund is the founder and CEO of Knocking, a content and commerce company for all media. Throughout his career, Markus has held senior executive positions within P&L management, corporate strategy, marketing and consumer analytics for several Fortune-500 companies. 

Prior to founding Knocking, Markus worked for Aetna, a Fortune-100 healthcare company, as a full-time executive advisor reporting directly to the General Manager of the company’s $1 billion Consumer Business. In this role, Markus led the definition and implementation of Aetna’s customer experience governance and operations for the launch of Aetna’s B2C business. 

Before Aetna, managed corporate strategy, consumer analytics and marketing functions at New York Life, a Fortune-100 insurance company, where he worked directly with senior leadership and the company board on key initiatives around business operations, investment management and corporate planning.

Markus has held roles at Medtronic (formerly Covidien), a Fortune-500 healthcare company, where he was responsible for the company’s $150 million bariatric surgery and trocar businesses, and Fonar Corporation, a NASDAQ-traded medical device company whose founder, Dr. Damadian, invented and first commercialized the MRI scanner in the 1970s. Reporting directly to Fonar’s CEO, Markus successfully restructured the company’s European sales and service operations, and was responsible for obtaining the company's first contract with the U.S. Department of Defense.

Markus grew up in Munich, Germany, and began his career as a financial analyst at Siemens AG, a German electrical engineering and electronics company. He holds a BA and MA in Economics from Cambridge University and an MBA from The Wharton School, University of Pennsylvania.