Aaron Cusack is a Senior Lecturer in Sport Coaching and PE at Plymouth Marjon University in England where he program leads an MSc in High-Performance Sport Coaching.

Coupled with his academic career, he is also a football coach with over 20 years of experience in coach education. Formerly a trainee youth player with Plymouth Argyle, Aaron turned his passion to coaching at 22 and spent 13 years as an academy coach working in Plymouth Argyle’s Academy. During this time there, Aaron completed his UEFA B license and Youth Awards before progressing on to complete the prestigious UEFA A License and the Advanced Youth Award, the highest practical coaching qualifications achievable in Europe.

Aaron has helped with the development of several players now plying their trade in the professional game ranging from League Two all the way to the Premier League as well as Internationally. He has also worked as a coach educator for The FA and as a Technical Coach for the England Girls Pathway.

In 2019, he started his own coaching brand, ATEK Coaching, which specializes in position specific development allowing players the opportunities to take their game to the next level.

His passion is around practice design and he likes the challenge of exploring how practice can aid the development of players as they prepare for game day.

Instagram - @coachingatek

Twitter - @Aaroncuz

TikTok - @atekperformance

Email - acusack@marjon.ac.uk

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Ep614 | The State of Cash-Based Practices 2023