The Town with Matthew Belloni Is Apple’s Sports Experiment Working?
Aug 25, 2023
Julia Alexander, Parrot Analytics director of strategy and Puck contributor, joins Matt to talk about Apple TV+ and its current standing with consumers, Apple's big bet on Major League Soccer, the dilemma of investing in live sports games versus original content, and the challenges Apple TV+ faces in competing with ESPN.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Apple TV Plus Performance and Challenges
03:34 • 12min
Apple's Challenge in Competing with ESPN and Acquiring NBA Game Packages
15:51 • 3min
The Trade-Off Between Reach and Revenue
18:22 • 9min
Apple's Success, Liam Neeson Quiz, and Late August Movie Releases
27:00 • 2min
Labor Day Weekend Movies and 'Grand Turismo' Release
28:44 • 2min