Is Apple’s Sports Experiment Working?
The Town with Matthew Belloni
Apple TV Plus Performance and Challenges
This chapter discusses the performance and challenges of Apple TV Plus, including its small subscriber base compared to competitors like Netflix and Disney Plus, the difficulty in acquiring new customers without appealing catalog titles, and the impact of the show 'Ted Lasso'. It also explores the marketing and awareness issues surrounding Apple TV Plus, particularly the low percentage of subscribers aware of popular shows on the platform.
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