Why Most Real Estate Agents Fail at Branding (And How to Fix It in 2026)

Most real estate agents struggle to stand out in today’s market. In this episode, Courtney Poulos breaks down branding, niches, systems, and why clarity (not conformity) wins in 2026.

Most real estate agents are doing everything they’re told — and still not getting results.

In this episode of the Icons of Real Estate Podcast, Courtney Poulos, founder of ACME Real Estate, explains why traditional branding, generic social media content, and copy-paste marketing no longer work.

We cover:

• Why agents must pick a niche or disappear

• How branding has shifted in the social media era

• The systems that matter most in down markets

• Why open houses are still one of the best lead engines

• How to build authority without chasing trends

• Using AI tools the right way (without losing your voice)

• Why the skills that win in slow markets dominate when the market rebounds

If you’re a real estate agent, broker, or team leader preparing for 2026, this conversation will change how you think about branding, marketing, and long-term growth.

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