75. How Much Could You Sell Your Agency For? Ft. Special Guest Lucy Noonan

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In this episode of The Complete Agent Podcast, host James Kendall and the team are joined by Lucy Noonan, founder of Atomic Consultancy, for an honest and insightful conversation on the real estate industry behind the scenes.

Lucy shares her journey from sales negotiator to M&A expert, revealing what makes a business valuable — and what holds it back. The discussion covers the growing importance of lettings, the realities of building (and selling) a business, and why branding and financial control matter more than ever.

With candid takes on recruitment, exit planning, and market trends, this episode is a must-listen for any agent thinking long-term about their future in estate agency.

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