My Amazon Guy Trademark Brand Registry Expert Interview Preston Frischknecht #48
We talk with a Trademark expert who has filed more than 1000 trademarks. We’ll talk about everything you need to know about trademarks for your brands. Preston Frischknecht https://brandregistrytrademark.com/
1000 Trademark registrations
What’s the funniest ™ you have had to file. (Four letter words)
Who are you and what you do you do, tell me a little bit about what you do.
How to pick the right type of mark.
Is a trademark as easy as buying a domain. TMs are difficult because the analysis requires research. You have to look to see if there’s a similar type of mark. Phonetically similar.
Specimens
Intent to use base application vs selling currently.
Thoughts on Trademark IP Accelerator, but costs more
Speed is good
Pre Negotiated rates are high however, significantly higher costs.
How do you know if you have a good Trademark?
Come early enough - to pick right ™ for guidelines.
More distinctive and more protect-able.
Too descriptive.
Locations in ™ name.
Descriptiveness - if too descriptive we don’t want you to lock it up like city names. Caveat if geographically if lesser known location.
Me as an Amazon Agency and my clients they just want a ™ to get brand registry. But Trademarks aren't just valuable for Amazon purposes are they?
Brands can be appraisal asset
If you infringe on a trademark, what should you do? Nebulous territory. Where do rights begin and end?
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