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The Rabbit Hole

#104 Contagious by Jonah Berger

Jan 29, 2024
03:37

Things can catch fire if it’s better or cheaper and advertising helps, but it’s not the whole picture. Word of mouth is key. It’s more persuasive and more targeted. Fortunately, there's a way to increase your odds of getting people to share your product or service and that's what Contagious digs into.


Full notes on Contagious here 

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