SaaS Open Mic by ChartMogul Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen
Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead.
“The essence of product-led growth - it’s an approach where you think product first instead of people first.”
Topics covered in this episode
- What is product-led growth and what is the difference between product-led and sales-led growth
- The SaaS industry maturing into PLG
- How too much customization can make it harder to move away from sales-led motions
- Examining if PLG is working within a company
- How to tackle support questions proactively
- The best tools for product-led growth
Links and Resources
Esben Friis-Jensen on LinkedIn
Esben Friis-Jensen on Twitter
Listen to the episode
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