Ep 269: RUX's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF)

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It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success.

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights.

You'll hear deep dive value on:

• The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product
• Offer testing and the key learnings we made ahead of Q4, like sitewide discounting
• Lead generation and why you should still optimize for sales
• Turning customers and creators into brand story tellers, using the angles that you already know work

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

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