#20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)

Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion downloads across their portfolio, Ekaterina shares insights into her approach to managing performance marketing across a team of 25 people. 

Questions Ekaterina answered in this Episode:

• What is AIBY?
• What kinds of apps are in your portfolio? What are some of your biggest hits?
• How do you organize managing growth strategies for such a large portfolio?
• How do you help people on your team get up to speed with channels that they’re not as familiar with?
• What else is key to your success?

Timestamp:

• 2:45 Ekaterina’s performance marketing background
• 6:30 What is AIBY?
• 9:47 A look inside AIBY’s UA team structure
• 13:00 Internal sharing system
• 18:00 Tips for success

Mentioned in this Episode:

• Ekaterina Samohovets’s LinkedIn
• AIBY