Mass Appeal #20. Marketing Management Tips for Large Portfolios of Apps - Ekaterina Samohovets (AIBY)
Nov 27, 2024
21:45
Ekaterina Samohovets is the Head of User Acquisition at AIBY, a company building businesses that specialize in mobile app products. With over 50 apps and more than 2 billion downloads across their portfolio, Ekaterina shares insights into her approach to managing performance marketing across a team of 25 people.
Questions Ekaterina answered in this Episode:
- What is AIBY?
- What kinds of apps are in your portfolio? What are some of your biggest hits?
- How do you organize managing growth strategies for such a large portfolio?
- How do you help people on your team get up to speed with channels that they’re not as familiar with?
- What else is key to your success?
Timestamp:
- 2:45 Ekaterina’s performance marketing background
- 6:30 What is AIBY?
- 9:47 A look inside AIBY’s UA team structure
- 13:00 Internal sharing system
- 18:00 Tips for success