Small Business Playbook | Interview with CNBC

Julia Boorstin, Senior Media Correspondent for CNBC, interviews Gary Vaynerchuk on essential marketing strategies for small businesses. They discuss the post-pandemic shift in online presence and the necessity of adapting to changing consumer behaviors. Gary emphasizes the power of social media, the blend of paid and organic outreach, and the importance of authenticity in messaging. They also explore how small businesses can navigate advertising costs and leverage storytelling to compete with larger companies, tapping into the heart of the American entrepreneurial spirit.