Rough Cut
Joss Fong and Adam Cole on Building New Audiences
Oct 1, 2024
Join Joss Fong, a former Vox journalist and co-founder of the YouTube channel 'Howtown', and Adam Cole, another Vox alum, as they share their journey of launching their new channel. They discuss the creative challenges of independent journalism, balancing storytelling and viewer engagement, and the evolution of their content strategies. Discover how diverse art forms inspire their work and the power of collaboration in overcoming obstacles in a competitive digital landscape.
46:13
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Quick takeaways
- Creating original content that captivates and demands curiosity is essential for standing out in a saturated media landscape.
- Building a supportive community and fostering collaborations is crucial for independent creators to navigate challenges and enhance their creative output.
Deep dives
The Importance of Unique Content
Creating original content that stands out is essential for capturing audience attention. The guests emphasize that a successful project must be a spectacle, not just another addition to existing offerings in the media landscape. It is crucial to produce something that demands interest and curiosity to break through the noise of conventional content. By focusing on unique propositions, creators can better engage audiences and foster a strong connection.
