Joss Fong and Adam Cole on Building New Audiences

In this episode of Rough Cut, we dive into the story of Joss Fong and Adam Cole, two journalists and former Vox production desk partners. After working together for years, they embarked on the exciting journey of jumpstarting their own YouTube channel, “Howtown,” where they explore the question: How do we know what we know?

Join us as their former colleague, Vox Video co-founder, and long-time VC member Joe Posner checks in with Joss and Adam just four months after their launch. They’ll share their journey,  from figuring out how to get discovered with a new channel, building a loyal audience, and the art of finding a niche the video world (and whole world) is missing.

Show Links

Joe Posner: https://videoconsortium.org/members/joe-posner

Adam Cole: https://videoconsortium.org/members/adam-mathias-cole

Joss Fong: https://videoconsortium.org/members/jocelyn-fong

Howtown: https://www.youtube.com/@Howtown

“A Campaign Mao, Morphed By Money” by Adam Cole: https://www.npr.org/sections/itsallpolitics/2012/11/01/163632378/a-campaign-map-morphed-by-money

Howtown short - “Noah Lyles won the 100m by point zero zero five seconds”: https://www.youtube.com/shorts/7SkiLnZJO-E

Credits
Host Joe Posner
Guests Joss Fong and Adam Cole
Executive Produced by Sky Dylan-Robbins and Kat Vecchio
Produced by Monica Gokey
Music by Zack Wright

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