11min chapter

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Joss Fong and Adam Cole on Building New Audiences

Rough Cut

CHAPTER

Navigating Content Creation Challenges

This chapter explores the complexities of content creation in a competitive digital landscape, focusing on the shift from long-form to short-form videos and the importance of viewer engagement. The discussion addresses sustainable business models, such as YouTube and Patreon, while emphasizing the need for patience and a long-term vision to build a successful audience.

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