Masters of Scale Virgin’s Sir Richard Branson: The secret to big leaps
Feb 23, 2021
Sir Richard Branson, founder of the Virgin Group, shares insights from his daring adventures in entrepreneurship. He emphasizes the art of asking ‘What if?’ and acting boldly on those ideas. Branson recounts his exhilarating bungee jump to promote Virgin Airlines and discusses the emotional complexities of corporate decisions, particularly when protecting jobs. He also explores the importance of diversification, brand resilience, and the thrilling vision of making space travel a reality. This conversation is a masterclass in blending risk with opportunity.
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Las Vegas Jump
- Richard Branson was asked to jump off a roof in Las Vegas to promote Virgin America.
- He was injured during the jump but considered it a publicity success.
Delegate and Focus
- Delegate tasks to capable individuals.
- This frees up time for bigger-picture thinking and problem-solving.
Virgin Records
- Virgin Records started after someone suggested Branson enter the music business.
- He started by taking orders before having stock, leveraging this to negotiate discounts.
