The Futur with Chris Do

247 - 5 Core Business Principles, Part 3

Jun 28, 2023

Mo Ismail, a marketing expert known for his insights on attraction marketing, joins Chris to explore how content creation can build trust and attract ideal clients. They emphasize the shift from transactional to transformational strategies, advocating for genuine personal branding on platforms like LinkedIn. The conversation highlights the power of storytelling in creating meaningful connections and discusses monetization through valuable content. Mo’s journey from designer to educator adds a rich layer to their discussion on fostering relationships and engagement.

38:06

Creator website

Episode guests

Mo Ismail

Highlights

AI Chapters

Episode notes

Inbound Route and Authority Building: Planning for the Future

01:12

Creating Valuable and Engaging Content

01:42

The importance of Attraction Marketing in elevating your business

00:57

Intro

2min

Balancing Sales Strategies: Transactional vs. Transformational

17min

Navigating Decisions and Business Strategies

7min

Monetizing Quality Content

10min

Embracing the Educator Within

4min

Engagement and Quality Shopping Insights

2min

In our final discussion on the 5 Core Business Principles, Mo Ismail returns to talk to Chris about Attraction Marketing. In todays world, few people are looking at your social profiles by random chance. They’re looking to see who you are, and what you’ve done. One of the strongest way you can attract potential clients is to use those profiles to demonstrate your skills and knowledge in your area of expertise. That way you’re not just building an audience, you’re building trust.

In this episode, Mo and Chris talk about a couple of different approaches to creating content and building value to attract the perfect person into your ecosystem. While you may start your career working in a more transactional way, using your time to create trust and expertise through content creation will help establish your personal brand and create an environment where, as Seth Godin say’s, you can “turn strangers into friends, and friends into customers”.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.