The Futur with Chris Do 247 - 5 Core Business Principles, Part 3
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Jun 28, 2023 
Mo Ismail, a marketing expert known for his insights on attraction marketing, joins Chris to explore how content creation can build trust and attract ideal clients. They emphasize the shift from transactional to transformational strategies, advocating for genuine personal branding on platforms like LinkedIn. The conversation highlights the power of storytelling in creating meaningful connections and discusses monetization through valuable content. Mo’s journey from designer to educator adds a rich layer to their discussion on fostering relationships and engagement.
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Attraction Marketing Definition
- Attraction marketing blends direct outreach sales with ambient content marketing.
- It prioritizes building thought leadership and authority over time.
Richard Moore's LinkedIn Sales
- Richard Moore uses LinkedIn for direct sales, teaching people how to convert content into customers.
- He prioritizes transactional content focused on sales strategies.
LinkedIn Profile Views as Sales Triggers
- Richard Moore leverages LinkedIn profile views to initiate contact with potential clients.
- He views profile views as a sign of interest, warranting immediate outreach.