Social Media Marketing Podcast The Smartest Way to Grow on TikTok in 2025
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Nov 20, 2025 Mike Yanda, a TikTok strategist and creator, shares insights on skyrocketing your TikTok presence. He explains '200-view jail' and how to escape it by mastering the algorithm. Mike emphasizes TikTok's casual nature for creators and busts myths about its audience age. He discusses the importance of crafting topical content for viral potential and the value of focused niches. With actionable tips on video remakes and harnessing powerful hooks, Mike provides a roadmap for consistent audience growth and business results.
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From Law School To TikTok Breakthrough
- Mike Yanda started a coaching business during law school and leaned on referrals before TikTok.
- After six weeks on TikTok he hit 10,000 followers and generated thousands in sales, proving rapid audience-building is possible.
Interest-Based Feeds Changed Social Media
- TikTok popularized interest-based feeds that serve content to users based on consumption, not social graph.
- Skills that win on TikTok translate to YouTube and Instagram as platforms shift toward interest signals.
Use 200-View Runs As Experimentation
- Treat 200-view episodes as a learning zone rather than punishment and keep experimenting.
- Improve hooks, ideas, and packaging to move past the initial small test audience toward broader reach.
