Uncover the secrets to mastering partner prospecting strategies with our special guest, Lucia Meyassed, Director of Global Partnerships and Alliances at Rotate. 

Lucia opens up about the overwhelming vendor communications partners receive and why a strategic and thoughtful approach is crucial. Learn how to understand the specific needs and operations of potential partners and why prioritizing quality over quantity in outreach can make all the difference.

Explore the unique challenges of channel strategies in emerging markets, particularly comparing the mature cybersecurity sector with the rapidly evolving FinOps landscape. Lucia takes us through the complexities of selling FinOps solutions, emphasizing the necessity for extensive partner education and enablement. She explains how the dynamic nature of FinOps demands continuous support and resources, and shares her insights on helping partners effectively position and implement these solutions.

Finally, dive into the fascinating concept of "soft partnerships" and learn how companies can collaborate without binding commitments to offer comprehensive solutions to customers. Stay tuned for our exciting future plans and potential guests who will bring even more valuable perspectives to our discussions.

Connect with Lucia on LI: https://www.linkedin.com/in/lucia-meyassed/

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