Open Market Lessons from BOK and Other Marketing Tips
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Oct 29, 2025 Exploring the power of authentic marketing, hosts discuss Brian O'Kelley's game-changing LinkedIn strategy. They highlight that frequent, unpolished posts build audience trust better than overzealous perfectionism. Tips for CEOs include establishing brand narratives and using AI to craft engaging content. They argue that marketing should be valued for its strategic role, enhancing founder relationships and sales simplicity. With an emphasis on thoughtful engagement, they suggest avoiding self-serving content while focusing on meaningful interactions to grow visibility.
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Founder-Led Troll Goes Viral In B2B
- Brian O'Kelley recorded a Loom mocking Jeff Green's Trade Desk post and it became a standout piece of LinkedIn trolling.
- Joe and Eric highlight it as rare, high-impact founder-led content in B2B adtech.
Authenticity Trumps Polished Comms
- Authentic, unpolished posts outperform overly-workshopped comms because they feel genuine.
- Joe says comms departments often kill the spontaneity that drives attention.
Post Often To Build Familiarity
- Post frequently to build familiarity and trust because daily touches beat rare perfect posts.
- Joe advises founders to be present and post roughly once a day if possible.