Perpetual Traffic Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4
Dec 30, 2025
Explore the evolution of Meta's advertising engine, from custom audience uploads to the fallout from the Cambridge Analytica scandal. Discover how the iOS 14 update and TikTok's rise have pushed Meta to innovate, making 2026 the ultimate year for advertising. Learn about the groundbreaking Andromeda algorithm and the shift towards creative diversification, which is set to redefine marketing strategies. Uncover why creative now takes center stage and how to navigate privacy challenges in this transformed landscape.
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Creative Now Drives Targeting
- Creative now dictates who sees your ads because Meta's algorithm optimizes from creative signals.
- Stop treating Meta as a targeting platform; instead focus on producing varied creatives that define targeting.
Custom Audiences Used To Match Extremely Well
- Ralph recalls 2012 when uploading CRM lists had 70–80% match rates and retargeting was straightforward.
- That ease of custom-audience matching has since disappeared due to platform and privacy shifts.
What Actually Moved The 2016 Election
- The hosts argue Cambridge Analytica didn't win the 2016 election; targeted iterative creative testing did.
- Brad Parscale's large-scale ad testing and newsfeed ads were the decisive factors, not the scandal.