Uncensored Direct Marketing

6 Ways to RECESSION-PROOF Your Direct Response Business

Jul 28, 2022

14:33

When recession is on the horizon, most businesses hunker down and do all they can to hoard the money they have—but you can use this as an opportunity for growth.

Today, I'm giving you 6 tips that are proven to help recession-proof your business:

1 - a growth opportunity through ad spend

2 - stay ahead of the curve by focusing on getting your current customers to spend more

3 - utilize email capture and nurture cart abandonment issues

4 - understand your bank decline messages

5 - use frictionless 3D Secure and self-service options to minimize chargebacks

6 - automate customer service to minimize costs and better assist customers

These tips include tactics that are proven to help you recession-proof your business. When things start getting tough, that's not necessarily a sign you should jump ship. Instead, focus on acquiring customers and caring for the ones sticking with you.

In the end, you'll have the opportunity to gain market share and crush the competition.

Chad Hamzeh episode: https://youtu.be/uij82TgYebQ

idEngine: https://idengine.com/

Reduce Refunds: https://youtu.be/EM0-eKhR18A

Increase Bottom Line: https://youtu.be/0bnIVztmQ1E

00:00 Recession-proofing Your Direct Response Business

01:24 Opportunities During Recession

03:32 Nurture Your Customers Through Checkout

05:46 Secure the Sale with Email Capture

07:46 Card Declines and Minimizing Chargebacks

11:35 Customer Service to Reduce Costs

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