Digital Evangelist - Bridging the gap between sales, operations and marketing with Allexx Bolander
Sep 22, 2022
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Allexx Bolander, a digital evangelist for P3 adaptive, discusses bridging gaps between different departments, discovering the power of automation in a call center job, finding time and money savings, the power of data, attitude, and aspirations, and reflects on curiosity and sponsorship.
A digital evangelist acts as a bridge between different departments within a company, leveraging their diverse skills and passions to improve efficiency and promote collaboration.
Integrating the human element into technology development is crucial for creating impactful and user-friendly solutions that benefit the end users and lead to positive outcomes.
Deep dives
What it means to be a digital evangelist
A digital evangelist acts as a bridge between different departments within a company, such as operations, sales, client experience, and marketing. They bring together their knowledge and expertise in various areas, such as Power BI, data analytics, efficiency processes, social media, and more, and apply it to any area of the company. This role allows them to leverage their diverse skills and passions, making it ideal for individuals with a wide range of knowledge and interests.
The journey to becoming a digital evangelist
The speaker describes a journey of accidentally stumbling into the tech field and discovering a love for automation and process improvement. Starting with finding more efficient ways to do manual tasks, such as using Excel formulas and pivot tables, they were able to save significant time and money for their company. This experience sparked a passion for leveraging technology to automate processes and find ways to improve efficiency. Pursuing a degree in digital marketing technology further enhanced their skills and offered opportunities to explore UX design, analytics, and more. Through continued learning and taking on diverse projects, they eventually found themselves in the role of a digital evangelist.
The importance of the human element in technology development
The speaker emphasizes the significance of integrating the human element into technology development. They highlight the need to understand the end users and consider factors such as who will be using the tools, how they will use them, and why they should care about them. By bringing empathy and understanding to the process, developers and analysts can create impactful and user-friendly solutions. This approach not only leads to more effective technology but also benefits the end users, helping them perform their jobs better and achieve positive outcomes.
Overcoming barriers as a woman in technology
The speaker shares a personal experience of facing unconscious bias during a meeting with a director. Despite initial doubt and challenges to their experience and skills, they used it as motivation to prove themselves and showcase their knowledge. They emphasize the importance of having a positive attitude and patience in overcoming such barriers. They also encourage women in data careers to bring their full selves to work, pursue passions outside of data, and continue challenging stereotypes through their performance and expertise.
Allexx Bolander is a digital evangelist for P3 adaptive. She has a knack for automation, process improvement, and providing a human element to technical solutions. In addition to owning two small businesses, she recently made the transition from Power BI Developer / Business Analyst to a Digital Evangelist where she melds her love of data and creativity into one career path.
In this episode, Allexx shares how her vast experience allow her to carve her own path and to become a digital evangelist, the importance of adding the human element into technology development and how women can break down the barriers they face in technology.
About Allexx Bolander
Allexx Bolander is a data enthusiast with a passion for data, wordsmithing and overall process improvement. In addition to owning two small businesses, she recently made the transition from Power BI Developer / Business Analyst to a Digital Evangelist where she melds her love of data and creativity into one career path. By leveraging her technical expertise in Power BI, knowledge in Business Analytics, and her passion for creativity she bridges the gap between sales, operations, and marketing to promote both the BI community and P3 Adaptive.