654: $100k at Age 19, Now $1.2 Million From 16 Best Selling Books and New Smart Business App, Brin with CEO Dale Beaumont

Dale Beaumont. He's an award winning technology entrepreneur, international speaker and author of 16 best-selling books. He started his first business at age 19 and has been building companies ever since. One of those companies is now a multi-million dollar enterprise which enabled Dale to become an investor, philanthropist, and has given him the opportunity to set foot in over 70 countries.

Famous Five:

• Favorite Book? – The Seven-Day Weekend
• What CEO do you follow? – Mark Zuckerberg
• Favorite online tool? — Voxer
• How many hours of sleep do you get?— 7
• If you could let your 20-year old self, know one thing, what would it be? – Dale would tell himself to really have fun and just enjoy the journey

Time Stamped Show Notes:

• 01:18 – Nathan introduces Dale to the show
• 02:00 – Dale's first book was published in 2001
  • 02:23 – Dale published a total of 16 books and sold 250K copies
  • 02:26 – All of the books that Dale published were on best-seller list in Australia
  • 02:42 – A best-seller book in Australia sells 5K copies on physical bookshelves
• 02:57 – Dale was 19 when he started his first company
  • 03:05 – One of Dale's challenges was being so young in business
  • 03:27 – Dale thought that needed to create credibility and the one way to do that was to publish a book
  • 03:45 – Dale's first book was The World at Your Feet which is a personal development book for teenagers
  • 03:50 – When Dale wrote a press release, it got him on national TV, newspapers and magazines
• 04:23 – Dale's first company's revenue went up after they released his book
  • 04:59 – The book became their launch pad
• 05:16 – Dale's first company's revenue increased to $500K
• 05:28 – Dale published a series called Secrets Exposed, which has 15 books—he wrote the series in two and half years
  • 05:43 – The books are interviews conducted by Dale
  • 06:16 – All of the books are self-published
  • 06:39 – Dale worked on the series from 2007 to 2009
  • 06:49 – Publishing this series is one of Dale's most successful ventures
• 07:10 – In self-publishing, the cost per book goes down when you have 5K copies
  • 07:31 – Dale had a pre-sell for his books
  • 07:48 – Dale also had partnerships with companies, associations and organizations and they pre-purchased his books
• 08:28 – There was no requirement for the interviewee to purchase a copy of the book
  • 08:38 – When Dale was about to print the copies, he sent messages to people offering a discounted price for bulk orders
  • 08:58 – After 4 books of his series came out, more people approached Dale to be interviewed, so Dale had to set requirements
  • 09:08 – Dale was able to fill out the next 11 books by making people commit to buying 1K copies
  • 09:40 – Brad Sugars is an example of someone who approached Dale
• 10:21 – Dale started a company called Business Blueprint
  • 11:04 – The company teaches small business owners across Australia and New Zealand how to use technology to improve their business
  • 11:11 – The company started from the ground up and has continued to grow for 7 years now
  • 11:16 – It is doing more than $5M in revenue
  • 11:26 – The company does live events, webinars and membership sites
• 12:05 – Dale's goal is to provide business education and support
  • 12:30 – Less than 1% of businesses have a business coach or advisor
  • 12:33 – Dale thought that it would be cool to create a product that would give everyone a chance to have a business advisor
  • 12:46 – Dale started to build the world's first AI business advisor and his name is BRiN
  • 12:54 – "BRiN is like the Siri for business"
  • 12:56 – BriN is a smartphone app and is currently on free download in iOs and Android
• 13:50 – Dale shares the benefit of using BRiN rather than searching your business questions through Google
• 14:21 – BRiN has had 21K downloads in the past 6 months with 4K weekly users
• 15:00 – BRiN, overall, has had 164K user sessions
• 16:10 – Dale self-funded BRiN from the funds he got from his previous company
  • 16:20 – Dale has also been approached by different companies who are trying to talk to small business owners
  • 16:39 – BRiN now offers partnership packages
• 18:52 – The Famous Five

3 Key Points:

1. One way to "manufacture" credibility is by publishing your own book.
2. It is good to know that you're on the right path in business – and business advisors can help guide you on that path.
3. Work hard, live your life, but make sure you are ENJOYING the journey.

Resources Mentioned:

• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi – The juice was Nathan's life saver during his trip in Southeast Asia
• Klipfolio – Track your business performance across all departments for FREE
• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks – Nathan doesn't waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives