Chief Audience Officer

218 | How AI Can Grow Your Audience

Apr 30, 2025
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INSIGHT

AI Produces Average Content

  • AI generates average content because it predicts the most common answers from a vast data set.
  • Average content fails to engage audiences and won't help grow your unique presence online.
INSIGHT

Storytelling Beats Tips Now

  • AI commoditizes knowledge, making simple tips and tricks widely available and less valuable.
  • Audiences now prefer unique, personal stories over generic informational content.
ADVICE

Apply the 10-80-10 Content Rule

  • Use the 10-80-10 method: you create the first 10% and final 10% of content; AI handles the middle 80% of drafting and organizing.
  • This approach keeps your content personal, speeds up production, and avoids AI clichés.
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