We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices.

That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness.

On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now!

http://buildingastorybrand.com/126