Growing an Engaged Audience of 600,000 on Social Media with Sophie Miller, Pretty Little Marketer (From Marketingland 2025) | Ep. 370

Nov 28, 2025

Sophie Miller, founder of Pretty Little Marketer and a full-time creator with an impressive 600,000-strong audience, shares her journey from overwhelmed student to social media sensation. She delves into the importance of strategic visibility opportunities, emphasizing that success isn't about being everywhere. Sophie also offers insights on creating shareable content, the rising significance of social SEO, and how to convert followers into a loyal community. Discover her tips for turning casual viewers into engaged advocates across platforms.

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ANECDOTE

Started During Pandemic, Grew Fast

Sophie started Pretty Little Marketer in June 2020 as a lost university student and posted daily for a year using Canva and simple content.
That consistent early activity grew to 1,000 followers in a week and 60,000 on LinkedIn within six months, leading to a 600k community over five years.

INSIGHT

Visibility Opportunities As Doorways

Sophie defines 'visibility opportunities' as doorways where ideal followers discover you and stresses being strategic rather than everywhere.
She argues growth comes from choosing the right doors and showing up well, not from platform omnipresence.

ADVICE

Design For Platform Strengths

Do not treat every platform the same; design content for each platform's strengths and where your audience already is.
Decide which platforms act as your vehicle for growth and reverse engineer content with the end goal in mind.

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What really drives explosive organic audience growth in 2025: algorithms, content hacks, or something deeper?

From Marketingland 2025, Sophie Miller, founder of Pretty Little Marketer and the creator behind a 600,000-strong community across Instagram and LinkedIn, breaks down the visibility, shareability, and social SEO strategies behind her meteoric rise. Sophie shares the real story of how she went from overwhelmed university student to full-time creator with one of the most engaged marketing communities online.

She unpacks:

-The strategic “visibility opportunities” that fuel organic growth (and why it’s not about being everywhere)
-How to design content that gets shared — from emotional triggers to identity-based resonance
-Why social search and platform-specific SEO are becoming just as important as shares
-The role of “thin content,” clear bios, and frictionless profile design in converting discovery into follows
-How to use your existing audience to reach their audience — and build a community that sticks around for years

Whether you’re building a personal brand, growing a startup’s social presence, or trying to break through on saturated platforms, this conversation will challenge how you think about reach, retention, and what it truly takes to build a loyal audience from zero.

CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. Visit https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials to check it out.

Follow Sophie:
LinkedIn: https://www.linkedin.com/in/sophiealicemiller/

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/