How to Build and Sustain a Brand Successfully? | Anand Narasimha, Professor, Brand Mktg and Brand Consultant, Jagdish Sheth School of Mgmt

How well do you know about Brand Marketing? Would you like to polish your knowledge with us?

Our guest for today is one of the top 5 rated Brand Marketing professionals in Asia Pacific. We are delighted and privileged to talk to Mr. Anand Narsimha for this episode of The Brand Called You.

Anand is also the professor of Brand Marketing and Brand Consultant at the Jagdish Sheth School of Management. Talking about Branding being an art or science, Anand says that it is both.

Earlier, when there used to be no internet, less data, and technology to work with, Branding was more of an art. However, today with the entry of real time data, tools, and technological platforms, Branding has become a combination of Art and Science.