Adyen, Davi Strazza (President North America) - Growing a Global Payments Powerhouse
May 2, 2024
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Kailee Costello hosts Davi Strazza, President of North America at Adyen, a global fintech platform. They discuss Adyen's unique value proposition, bank licenses, FedNow, partnerships with fintechs like BILL and Plaid, evolving focus areas, Davi's career path, industry outlook, and future plans for growth in North America.
Adyen's unique value proposition lies in running their platform globally under a single tech stack, ensuring seamless operations worldwide.
Acquiring bank licenses enables Adyen to offer enhanced financial services like short-term loans, connecting with FedNow, and expanding its market reach.
Deep dives
Adyen's Global Financial Technology Platform for Enterprises
Adyen is a global financial technology platform for enterprise businesses, focusing on powering digital transformation and seamless payments experiences for companies like Uber. They provide services to prevent fraud, expand internationally, and assist in data analysis. Adyen's unique single platform approach allows direct access to payment networks like Visa MasterCard, ensuring quality data insights and innovation.
Adyen's Banking License and Competitive Advantage
Adyen's banking license acquisition in Europe and the US has been a strategic move to streamline operations and offer enhanced financial services to customers. This licensing enables Adyen to expand its services, offer short-term loans, and connect directly with various ecosystem components like FedNow and real-time payments systems, enhancing its market reach and capabilities under a single tech stack.
Integration with FedNow and Real-Time Payments
Adyen's partnership with FedNow demonstrates their commitment to real-time payments evolution, focusing on speeding up fund transfers for businesses and enabling 24/7 transaction movement. By leveraging technologies like FedNow and RTP, Adyen aims to provide faster fund access, facilitating seamless transactions and enhancing customer experiences.
Expansion from Enterprise Focus to Unified Commerce and Embedded Payments
Adyen's evolution from an enterprise-focused business to embracing unified commerce and embedded payments signifies a strategic shift to cater to diverse market needs. Their expansion into embedded financial services through partnerships with companies like Bill and Plaid reflects a customer-centric approach, aiming to empower businesses with seamless payment solutions and streamlined operations.
Kailee Costello hosts Davi Strazza, the North America President at Adyen. Adyen is a global fintech platform for enterprise businesses, offering end-to-end payments, data, and financial management in a single solution.
Tune in to hear about:
- Adyen’s unique value proposition, and how Adyen runs their platform across the world under a single tech stack
- Why Adyen attained bank licenses and the opportunities this offers, such as short term loans, issuing and with FedNow
- What Adyen is doing to enable FedNow
- How Adyen partners with fintechs like BILL and Plaid
- How Adyen's offering and focus areas have evolved over the past few years
- Davi’s career path and motivation for joining Adyen
- Key differences between Davi’s previous role as President Latin America and current role as President North America
- Industry outlook and the future for Adyen
For more FinTech insights from Wharton Fintech, follow us on:
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Kailee’s Twitter: @KaileeCostello_
Kailee’s LinkedIn: https://www.linkedin.com/in/kaileecostello/
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