Ep 185 - "The Heart Of Planning"

Oct 7, 2025

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I’m Chris, and in this episode Brandon and I talk about what year-end planning really looks like when you stop chasing perfect dashboards and start leading with purpose. We unpack what worked for Floodlight this year, how we intentionally ran lean to leap ahead, and why your team’s buy-in depends on more than KPIs.

What We Cover

[00:01:12] Planning Q4 like an investor and how we turned red months into green growth
[00:05:11] Why most leaders undervalue strategic planning and treat it like a checklist
[00:08:57] Mission before metrics and how to build KPIs that actually drive vision
[00:14:25] The “100 Point Week” system for sales reps and why simple wins
[00:20:06] How C-suite dashboards actually work with 3 to 4 key metrics
[00:31:38] Aligning sales and operations around customer experience, not just numbers
[00:53:36] Tommy Mello’s story about building a dream big enough for others to fit inside it

Key Takeaways

Plan on purpose, not by habit.
Use fewer, clearer KPIs.
Simplify tracking so reps can sell, not babysit CRMs.
Make your mission about people, not profit.
Audit your own leadership because culture is the real KPI.

If you’re leading a restoration or home-service company and planning for next year, this episode is your field guide for making 2026 different.

Did you know...

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Why it matters for you as a listener

You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.