AI Snips
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Episode notes
Personal Sunscreen Preferences
- Julian prefers non‑US sunscreen formulas for better UVA protection and texture based on his testing experience.
- He frequently tests many sunscreens and returns to favorites like Yuceran Oil Control and O'Keeves SPF lip balm.
Measure Results Objectively
- Run objective measurements to prove product performance using devices and imaging analysis.
- Use those numbers to substantiate marketing claims rather than relying on anecdotes.
Clinicals Help But Aren't Everything
- Clinical trials are useful but not mandatory for effective products and many great small brands can't afford them.
- Combine reviews, word of mouth and perception studies when full clinicals aren't feasible.