The Importance of Consumer Perception

There's no standardization across the world that says, okay, if you want to claim this, you have to do this kind of study. So there are some things that are like in like Korean, Japan, for example, will have a very specific kind of study on brightening. For the most part, or just a general cosmetic claims, and yeah, it just depends on the lab. It depends on what they do.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app