Revenue Streams Beyond the 9-5 Grind with Ashleigh Reddy (Photographer, Influencer)
Apr 3, 2024
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Photographer and influencer Ashleigh Reddy shares her journey of working with big brands like Lego, Google, and Delta. She discusses the value of betting on yourself, creating multiple revenue streams, event photography for major companies, and her strategy for brand partnerships.
Bet on yourself to build and grow your career, stay vulnerable for self-awareness, advice on creating multiple revenue streams
Transitioning to commercial photography for creative challenges, aspire to collaborate with prominent musicians, fuse expertise with music
Importance of word-of-mouth and networking for career advancement, manifesting future aspirations, handling high-stress situations in event photography
Deep dives
Venturing into Commercial Photography
Ashley Ready expresses her desire to dive into commercial photography as the next big step in her career. While acknowledging her success in event photography as a lucrative source of income, she emphasizes that the pull towards commercial work is more driven by the opportunity to challenge herself creatively and explore new avenues in the industry. The allure of managing large-scale productions, shaping her own vision, and leading the creative process propels her towards seeking this new horizon.
Dream Collaboration with Music Industry
Ashley Ready reveals her dream of collaborating with a prominent musician, highlighting Beyoncé as a top choice. Envisioning the opportunity to work on music videos and other creative projects, she expresses her admiration for artists with a strong visual identity and a dedication to production excellence. From directing music videos to participating in various artistic endeavors within the music industry, Ashley Ready aims to fuse her photography expertise with the dynamic world of music.
Manifesting Future Goals through Networks and Reputation
Reflecting on the power of warm connections and reputation in shaping her career trajectory, Ashley Ready emphasizes the importance of word-of-mouth recommendations and networking. She discusses how client lists and financial goals she visualized in the past have come to fruition, underscoring the significance of manifesting future aspirations through intentional networking, nurturing existing relationships, and envisioning creative and financial milestones yet to be achieved.
Navigating High-Pressure Photography Events
In the podcast, the speaker shares insights on handling high-stress situations in event photography, particularly during celebrity or society events where getting specific shots of VIPs can be challenging. The speaker emphasizes the importance of staying composed, building relationships with assistants to secure shots, and managing strict shot lists and turnaround times efficiently to deliver top-quality photography.
Diversifying Income Streams and Influencer Marketing
The podcast delves into the importance of diversifying income streams, with the speaker discussing their photography business, influencer marketing on platforms like Instagram and TikTok, and managing a photo booth company as additional revenue sources. They highlight the significance of leveraging inbound opportunities, engaging with creator platforms to secure brand deals, and maintaining authenticity to attract audience engagement and potential collaborations.
Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route.
How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned her passion into a profitable business, monetized her social media, and how you can land your first influencer deal as a creator. Even though we’ve been friends for years, I never knew the stories behind how she’s ended up working with big brands like Ray-Ban, Google, and Afro Tech. So press play to learn about these stories and the lessons she’s learned along the way with me, including:
The value and impact of betting on yourself to build and grow your career
How staying vulnerable allows you to be self-aware and keep self-doubt in check
Ashleigh’s advice for creating multiple revenue streams and maintaining “freedom of choice”
Jump into the conversation:
(17:17) Why Choose the Unstable? (24:08) Event Marketing and Photography for Lego, Google, AfroTech
(41:47) Navigating High Pressure Situations with Big Clients
(49:39) Ashleigh’s Strategy for Multiple Streams of Revenue (54:37) Her Mini-Documentary/Commercial with Delta Airlines (58:57) Brand Partnership Breakdown
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