What is in a name. What should you consider when naming your brand

What is in a name. What should you consider when naming your brand In this podcast, we learn about the importance of naming a brand and the considerations involved. A brand name needs to communicate clearly, is consistent, memorable, and evokes emotional connection with the audience. Susan also underscored the need for a strong brand name when aiming for global expansion, with considerations such as cultural sensitivity, language translation, and legal compliance. She suggested a checklist for evaluating a name and emphasised the importance of understanding consumer demographics and psychographics.

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