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The How of Business - How to start, run & grow a small business.
492 – YouTube Ads with Aleric Heck
Oct 2, 2023
Aleric Heck, YouTube Ads Expert and Founder of AdOutreach, shares his entrepreneurial journey and how to utilize YouTube Ads to grow your small business. They discuss starting a YouTube channel, balancing college and entrepreneurship, using YouTube Ads to promote small businesses, effective retargeting, building a custom YouTube ad strategy, and creating a positive ripple effect through Ad Outreach.
49:13
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Quick takeaways
- YouTube ads can effectively target viewers in a learner's mindset, providing a unique opportunity for small business owners.
- An effective YouTube ad should have a strong hook, provide valuable education, and include a clear call to action.
Deep dives
The Power of YouTube Ads for Small Businesses
YouTube ads provide a prime opportunity for small business owners to reach potential customers in a unique way. Unlike other social media platforms, YouTube users are in a learner's mindset, actively searching for information and solutions. By utilizing YouTube ads, businesses can target viewers who are looking to learn and showcase how their products or services can solve their problems. The key to a successful YouTube ad lies in having a strong hook that grabs the audience's attention, educating them on the value of the offering, and providing a clear call to action. This approach can be especially effective for coaching, consulting, educational products, and services with higher price points. It is important to note that YouTube ads may not be as effective for lower-priced e-commerce products with lower margins. To get started with YouTube ads, businesses can download a free 19-page PDF guide from Ad Outreach that walks through the step-by-step process of setting up effective YouTube ads.
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