How to Actually Measure AI’s Business Impact

In a world where AI hype is everywhere, what does meaningful, grounded transformation actually look like? In this episode, Galen Low sits down with Michael Domanic, VP and Head of AI at UserTesting, to unpack how AI is being strategically integrated into core business functions—not just to ride the hype wave, but to unlock measurable value. From demystifying the ROI of AI to cultivating a culture of experimentation and enablement, Michael shares his real-world approach to driving AI transformation that sticks.

They dive into the mindset shifts needed as organizations mature in their AI journey, how UX professionals are becoming more essential than ever, and why the future of AI in business may not be about tech at all—but about how people adapt to ongoing change.

Resources from this episode:

• Join the Digital Project Manager Community
• Subscribe to the newsletter to get our latest articles and podcasts
• Connect with Michael on LinkedIn
• Check out UserTesting