The Edward Show Topical Authority Finally Clicked: SEO Is Mechanical, Not Mystical
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Nov 20, 2025 A viral Reddit post unpacks the mechanics behind Google's ranking system, focusing on how every keyword defines a topical space. Each click enhances your topical authority and pages rather than domains compete for rankings. Publishing and linking within a specific topic fosters growth into adjacent areas. Google prioritizes utility over writing quality, valuing user behavior as a key measurement. Backlinks and branded searches act as trust signals, but simplistically approaching SEO can yield better results.
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Keywords Build Topical Footprints
- Every keyword you rank for places you inside a topical space and builds topical authority.
- Clicks and engagement across related queries mechanically expand your topic footprint.
Page-Level Competition Not Domain Rank
- PageRank operates at the page level rather than the domain level.
- Pages accumulate independent authority, relevance, and signals that compete in search.
Use Topical Bridges To Expand Reach
- Topics overlap and create bridges that let you expand into adjacent queries.
- Publish and link toward the adjacent subject to stretch your topical authority footprint.