Business Wars Netflix and the Fall of Television | The Game Changer | 1
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May 21, 2025 In 2017, Netflix shook up Hollywood with a groundbreaking deal for Shonda Rhimes, carving out its place as a competitor to legacy studios. The podcast delves into Netflix's strategic pivots post-pandemic, including introducing an ad-supported tier amid subscriber losses. It also explores the recent push into live sports broadcasting, showcasing the changing dynamics in entertainment. From password sharing policies to innovative collaborations with influencers, Netflix continues to redefine viewer engagement in a fiercely competitive market.
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Netflix Secures Shonda Rhimes
- Ted Sarandos met Shonda Rhimes in 2016 to pitch Netflix as a platform with creative freedom.
- The $150 million deal shocked Hollywood and marked Netflix's major entrance into original content creation.
Netflix's Industry Disruption
- Netflix started as a DVD rental and licensing company before focusing on original streaming content.
- Studios underestimated Netflix until signing Shonda Rhimes, which triggered the streaming wars and industry shift.
Pandemic Boosts Netflix Growth
- The pandemic boosted Netflix subscriber growth as people stayed home watching content.
- Legacy networks suffered from lack of live sports, while Netflix was unaffected by ad cuts and theater closures.