DTC Podcast Ep 180: Restructuring Google Ads for Customer Avatars with Sean McGinnis from Kuru Footwear
Feb 28, 2022
47:53
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Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year.
Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began.
In this podcast you’ll hear
- How a sketch in grade 5 turned into a proprietary Kurusole technology that provides Kuru’s main moat
- Why restructuring your website categories to match multiple customer journeys is a must do for Google Ads
- Why Facebook Ads aren’t a priority for this solution oriented brand
- Why mailing more just works, and how to make sure you’re not burning out your list
- What it’s going to take to become a household name for nurses
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