Today's guests are Andrew Wood, Senior Director, Global Partnerships & Channels and Harper Vickery, Business Manager, Office of the Americas Partner Leader at ServiceNow. Andrew has vast experience from consulting to dynamic tech leadership roles across Sales, Professional Services and Alliances & Channels. Andrew's team of Partner Managers at ServiceNow build pipeline, drive successful practice build/business planning and strategic roadmap activities, provide execution, governance, and coaching towards capacity and revenue goals.

Harper is a creative problem solver interested in brand management, international marketing and business intelligence. Her experience includes delving into marketing challenges and strategies related to public and private sectors. She has a thorough understanding of digital marketing strategies and analytics, while continually updating her skills and learning new tools as trends change and appear in the ecosystem.

In this episode, Andrew and Harper discuss:

Focusing on a partner-centric strategy for ecosystem success,

Simplify, differentiate and hold partners accountable in strategy,

How Partner tiers focus on specialization, collaboration & industry expertise,

Excitement for a partner-centric approach at Knowledge 2024,

Connect, learn and explore growth opportunities with partners at Knowledge,

Advice to differentiate through creativity, growth openness and collaboration