55 - Making $1.7M by Reviving Lost Leads with Matty McLain

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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Matty McLain (https://x.com/MattyMcLain), the founder of Boost Patients. Boost Patients helps elective surgery clinics generate more leads and improve patient follow-ups, and in this episode, we talk about how Matty identified this niche and built a company that now generates $1.7 million in recurring revenue.

We also discuss the key strategies Matty used to scale his business, the challenges of managing lead generation in a medical field, and the importance of building the right team to support growth. Matty shares the decision-making process behind going all-in on his side hustle and how he’s created long-term success in an industry many entrepreneurs overlook.

Questions this episode answers:

• How did Matty McLain grow Boost Patients to $1.7 million in recurring revenue?
• What are the unique challenges of managing lead generation for elective surgery clinics?
• How do you know when it's time to fully commit to your side hustle?
• What strategies can help scale a business in a niche industry like healthcare?
• How do you build a strong team that supports long-term growth and scalability?

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This week we covered:

01:05 Introduction to Nikonomics and Today's Guest
02:20 Sponsor Message: Win a $100 Amazon Gift Card
03:01 Deep Dive: Boost Patients' Services and Strategies
10:36 The Journey of Boost Patients: From Side Hustle to Success
12:52 Building a Sales Flywheel: Strategies and Challenges
14:51 The Startup Phase: Curiosity and Problem-Solving
20:19 Validating the Business Idea
21:01 Tracking and Engagement Strategies
24:28 Challenges and Milestones
26:01 Transitioning from Side Hustle to Full-Time
31:29 Scaling and Leadership Changes
33:43 Final Thoughts and Advice
39:00 Conclusion and Next Steps