My First Million How Mike Posner built a music empire from his dorm room
289 snips
Oct 25, 2024 
In a captivating conversation, Mike Posner, renowned musician and creator of the hit "Cooler Than Me," shares his journey of fame, loss, and reinvention. He reflects on his unique hustle while balancing college life and using platforms like iTunes U to launch his music career. Mike emphasizes the importance of authenticity in his creative process, diving deep into the struggles of fame versus personal happiness. He also discusses transformative experiences, including his walk across America and embracing challenges to cultivate a fulfilling life.
AI Snips
Chapters
Transcript
Episode notes
iTunes U Hack
- Mike Posner built an early music career by leveraging iTunes U, a free platform for university lectures.
- This allowed free distribution while bypassing convoluted piracy methods.
Growth Hacking
- Turn disadvantages into advantages, a tactic known in Silicon Valley as a growth hack.
- Be clever and use what you have to your advantage.
Radio Promotion Hustle
- Mike Posner's manager, Daniel Weisman, insisted on a meeting with a radio promoter, ENC, despite Posner's reluctance.
- ENC helped get "Cooler Than Me" on a few radio stations, leading to its eventual mainstream success.