389: Why Podcasting Is Still One Of The Best Ways For Therapists To Build A Trusted Voice

Welcome! Today’s session kicks off a two-part series on podcasting for therapists. Today’s focus is on how podcasting can help you build something bigger than just a business and help establish you as a trusted voice that resonates far beyond the therapy room. If you are a therapist who has been wondering whether it’s time to expand your reach, this episode is for you. As I’ve grown as a podcaster, I’ve learned lessons about thinking of this skill set as a tool for reaching far beyond clinical work in serving others and growing a business. Even though I was initially surprised that people would even listen to my podcast, I’ve come to understand that podcasting for me wasn’t just about sharing content. It is simply “credibility building” in slow motion, but it’s not the loud credibility that permeates social media. It is the quiet kind that is built through consistency, trust, and service.

You’ll Learn:

• In a noisy world, depth builds trust, and podcasting creates space for depth.
• Three ideas about using podcasting to build your thought leadership:
• Thought leadership begins with trust, and podcasting builds trust–one episode at a time.
• People follow voices that they trust, and podcasting gives them the time and space to be human and not just polished. Authenticity is a strength!
• Podcasting helps you organize and articulate your ideas.
• You learn to refine frameworks, language, and points of view.
• Podcasting positions you as a thoughtful voice in a noisy world.
• You don’t need to be the loudest; you need to be the most aligned. Going viral and building a massive audience has a lot of downsides.
• Therapists who podcast consistently become trusted voices. 

Resources:

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