

Part Two: The History of American Masculinity Grifters
32 snips Oct 24, 2024
Delve into the quirky world of modern masculinity, from mid-century icons like Charles Atlas to the absurdity of today's fitness influencers. The hosts humorously explore how insecurities are exploited in marketing, while critiquing the evolving definitions of manhood. They tackle contemporary issues like Gamergate and the commercialization of male identity, blending historical perspectives with wit. Tune in for an entertaining analysis of masculinity that challenges outdated ideals and reflects on how cultural changes impact men's lives.
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97-Pound Weakling Ad
- Charles Atlas's ads featured a 97-pound weakling being mocked by a bully.
- After taking Atlas's course, the weakling becomes strong and defeats the bully, winning back his girlfriend.
Targeting Insecurity
- Charles Atlas targeted young men's body image insecurity to sell his fitness course.
- This strategy, using body dysmorphia for profit, was novel and effective.
Fake name
- Charles Atlas's real name was Angelo Siciliano.
- This name sounds like a fictional Italian wizard's name according to Robert Evans.