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Part Two: The History of American Masculinity Grifters
Behind the Bastards
The Rise of Charles Atlas and the Birth of Modern Masculinity Advertising
This chapter explores the emergence of American masculinity figures like Charles Atlas during the 1930s, particularly after the stock market crash. It highlights Atlas's innovative advertising techniques, including his shift to comic books and the iconic '97 pound weakling' ads that challenged and redefined ideals of masculinity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode