Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

Highlights:

"Luxury is hurting; it's an indication of recession."

"Brands like Louis Vuitton made the mistake that Nike made with drop culture."

"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."

"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."

Timestamps:

00:00 - Introduction to Luxury Market Trends

01:48 - Decline of Luxury and Economic Indicators

03:09 - Gen Z's Impact on Luxury Brands 

04:39 - Pandemic Effects on Consumer Choices 

06:12 - The Lipstick Effect and Consumer Spending 

08:13 - Shift in Spending to Experiences Over Goods 

10:45 - Real World Luxury Pricing vs. Value Proposition 

13:58 - Business Strategies for Adapting to Market Changes 

15:17 - Consumer Behavior Lagging Behind Economic Reality 

17:53 - The Future of Sit-Down Restaurants and Service Industry 

21:20 - Concluding Thoughts on Luxury Market and Business Adaptation

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