Ops Cast The Great Attribution Debate with Andrea Lechner-Becker and Drew Smith
Text us your thoughts on the episode or the show!
In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.
Tune in to hear:
- What tools and platforms that excite Drew about the future of attribution reporting.
- Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing’s effectiveness.
- Whether they think attribution reporting will continue to be a hot topic for the foreseeable future.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals