229. Why your Rebrand Deserves a Launch Party

Aug 26, 2025

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Ready to do more than just swap your logo and call it a day? Michelle is sharing all the secrets on how to turn your rebrand into the event of the year. Think: curated dinners, themed parties, and branded goodies your clients will actually want to show off. Discover why the real power of a rebrand goes way beyond a pretty Instagram grid, how in-person events ignite real emotional connection (and sales!), two client case studies on how these work, and what it takes to turn your “ta-da!” moment into a brag-worthy experience people can’t stop talking about. If you’re thinking about leveling up your brand, you definitely want in on this. ------------------------ In today's episode, we cover the following:

The milestone of rebranding
What a rebrand means
Why rebrand launches matter
Falk Ruvin Gallagher's and The Galavant Society's in-person rebrand launch party's
The power of physical events and experiences
Creative brand reveal strategies
Event hosting strategies
Post-event strategies and measuring success

---------------------- RESOURCES:

Check out The Galavant Society's rebrand
Look at Falk Ruvin Gallagher's rebrand

----------------------- Boring packaging? Forgettable branding? Sticker Giant fixes that with custom stickers and labels designed to make your brand stick—literally. Use code KMAPODCAST25 at stickergiant.com for 25% off your first order. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high-quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard