#72 - Branding Built to Last: How Communities Create Loyalty | Lana Taylor

Lana Taylor is the co-founder of Three Birds Renovations, a multi-million-dollar business transforming the home renovation space through education, community, and content. In this episode of The Agency Podcast, Lana shares how she built one of Australia’s most beloved renovation brands, the psychology behind creating happier homes, and why authentic storytelling and community connection are the future of brand-building.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio

(00:00) Introduction
(07:08) From Corporate Life to Renovation Queen
(13:42) Building a Community-Driven Brand
(20:46) The Power of Education and Online Programs
(28:55) Organic Growth Through Authenticity
(36:11) Scaling While Staying Relatable
(42:39) The Renovation Process Unpacked
(50:55) Leading with Vision and Planning
(57:55) Teaching Empowerment Through Styling
(01:04:37) Entrepreneurship and Team Dynamics
(01:12:06) Overcoming Challenges and Market Evolution
(01:19:40) Vision for the Future of Renovation