Masters of Scale Rapid Response: Invest in first principles, w/Sarah Levy, Betterment CEO
Feb 24, 2022
In this discussion with Sarah Levy, CEO of Betterment and former COO at Viacom, listeners gain insights into the evolving landscape of digital finance. Levy elaborates on Betterment's surprising move into cryptocurrency, emphasizing the importance of integrating new asset classes responsibly. She tackles challenges in investor trust and the need for diversification in this volatile market. With a focus on socially responsible investing, Levy also reflects on leadership transitions and how to adapt investment philosophies to meet modern needs.
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Crypto Acquisition
- Betterment acquired Makara, a cryptocurrency platform, because they believe cryptocurrency is here to stay.
- They aim to incorporate it responsibly into a long-term, diversified investment strategy.
Diversify Crypto
- Don't try to pick individual winning cryptocurrencies; it's too difficult.
- Diversify across the asset class for long-term holding, similar to traditional investing.
Career Transition
- Sarah Levy transitioned from COO of Viacom to CEO of Betterment.
- She was drawn to Betterment's innovative approach and the opportunity to be on the "other side" of digital transformation.