Travis Zigler, optometrist turned entrepreneur, discusses the power of nonprofits and how to obtain $120k in free Google Ads. They also cover applying for grants, creating content, compliance, tax benefits, and the importance of productivity, discipline, and focus for entrepreneurs.
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Quick takeaways
Nonprofits can benefit from Google Ads grants to raise awareness, attract volunteers, and drive traffic.
Maintaining a 5% click-through rate or greater is crucial for nonprofits to continue receiving Google Ads grants.
Deep dives
The Power of Nonprofits and the Benefits of Google Ads Grants
Nonprofits and brands can benefit from Google Ads grants, which provide $120,000 per year in free advertising credits. Eligible nonprofits can use these grants to raise awareness, attract volunteers, get donations, and drive traffic to their websites. Creating effective storytelling and focusing on specific problems can maximize the impact of these grants. Maintaining compliance with the eligibility criteria and click-through rate requirements is crucial for nonprofits to continue receiving the grants. By prioritizing service and thinking like a business, nonprofits can make a significant difference in the world and increase their success.
Eligibility and Application Process for Google Ads Grants
To qualify for the $120,000 Google Ads grant, nonprofits must hold a valid charity status or a 501(c)(3) and register with TechSoup to verify their legitimacy. The application process involves creating a Google for Nonprofits account and applying for the grant in just four simple steps. However, nonprofits need to pay attention to website requirements, including having a secure website, substantial content, and financial transparency. Meeting these criteria ensures that the website is eligible for the grant and maximizes the chances of approval.
Strategies and Tactics to Maximize the Impact of Google Ads Grants
To optimize the reach and impact of Google Ads grants, nonprofits and businesses should focus on granular problem-based keywords, create targeted blog posts, and tell effective stories that resonate with the target audience. Being granular and specific in ad campaigns can increase click-through rates, engagement, and ultimately, donations or sales. Implementing tactics like site link extensions, countdown timers, and compelling images can further enhance the effectiveness of ads. Maintaining a 5% or higher click-through rate is essential for compliance and can be achieved through continuous improvement and optimization of ads.
Travis Zigler is an optometrist turned entrepreneur. He now runs Profitable Pineapple Ads, which specializes in growing nonprofits with a $120k per year Google Ads Grant and growing brands using Amazon.
Top 3 Value Bombs
1. Business is all about serving other humans.
2. If you run a business, you could also build a nonprofit on the side that solves the pain point of your business.
3. Maintain a 5 percent click through rate or greater. The more specific that single keyword AdWords campaign that you get, the higher click through rates going to be.
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